One-of-a-kind, modern daycare essentials – created by a mum, for busy mums.
Hi there! I'm Jess, the founder of Daycare Swaggies and proud Gold Coast mum to Luna (8) and Mars (5). With a background as a qualified early childhood educator and current studies in Primary Education, I've spent the last 12 years immersed in the world of children's learning and care. My greatest passion is empowering our next generation — and as a parent, I know firsthand how chaotic daycare drop-offs can be.
When Luna first started daycare, I was handed a long checklist: sheet, pillow, blanket, drink bottle, hat, spare clothes, nappies... I remember thinking, How am I meant to juggle all of this — plus a toddler — at 7AM?
That’s when Swaggies was born.
I created Swaggies to simplify busy mornings for families. Our all-in-one bedding solution was thoughtfully designed to be lightweight, practical, and child-friendly, so little ones can carry their own bedding and make their own beds — building independence and confidence along the way.
Swaggies aren’t just for families — they’re a game changer for educators too. I’ve been in those shoes, and I knew the time and energy that went into setting up 20+ beds each day. With Swaggies, educators can reclaim that time and focus on what really matters: creating meaningful connections with the children in their care.
Since launching in 2018, we’ve proudly helped over 10,000 families and childcare centres across Australia and New Zealand. What started as a solution to one mum’s daycare chaos has now grown into a beloved brand offering a full range of modern daycare essentials — from our iconic Swaggies and Sheet Sets, to Wetbags, Hooded Towels, and more.
Thanks for being here. I hope you love our products as much as I’ve loved creating them. Please don’t hesitate to reach out if you have any questions or feedback — I’m always just an email away.
Jess x
Founder, Daycare Swaggies
✨ This cherished family photo was taken when Mars was just a baby (he’s now 5!), and our beautiful Luna was 3 years old. Luna passed away at 3.5, and while she’s no longer with us, her bright spirit lives on in everything we do. This photo is a special reminder of her joy, her light, and the reason behind our mission. ✨